Since flat-bottom coffee bags were launched tens of years ago, they have flooded the coffee packaging market with their overwhelming versatility, as listed below.
- Excellent standup effect
- More sturdy than a self-standing daypack, side fold pouch, and quad seal pouch.
- More panels to display product information
- Better re-sealability with zipper lock embedded
- Better airtight property after opening, and keep the freshness of coffee for a prolonged time
Upon our investigation among coffee roasters, more than 80% would like to choose flat-bottom coffee bags for their products. A trustworthy roaster would like to print their logo and include detailed product information on the package to communicate well with their customers and stand out from the crowded shelf. Here, we are going to disassemble the work step by step, to achieve the customer’s expectation of their powerful coffee bags, of course, without wasting money.
Artwork Design
Excellent artwork design can help you raise brand awareness and let you stand out from the crowded shelves, so you can improve your product sales through this powerful marketing strategy. Before you find an excellent graphic designer to start your creative journey, you should know that there are 5 panels on the flat bottom coffee bag to place your logo and information.
- The front and back panels, the most prominent spaces for the branding
- Side left and right panels, the supplementary space to include additional information
- Flat bottom panel, the most invisible part when the bag stands on the shelf
After that, it is time to seriously consider what information you want to put on your great coffee packaging design.
Your Logo
Your logo is the most important part of separating your products from your competitors. The longer your customers recognise your products, the worse the package you create. So, most coffee roasters like to place their logo on the most prominent part of the front panel. Some roasters may highlight their logo with a UV, metallic gold, or embossed effect to make their products more easily recognised by their customers.
Fundamental Color
Humans are sensitive to colors, and colors influence most invisible behavior and psychological activities. So, it is always wise to conduct a basic investigation into the theory of colors, think about what you want your customers to associate with your packages when they first see them, and then try to make a good connection through the packaging design.
Here, we are going to share some of the color psychology under a general rule of thumb.
Red
Red can easily grab the attention of human eyes as it is usually connected with strong emotions like love, passion, anger, emergencies, and sometimes danger.
Yellow
Yellow is often associated with warmth, optimism, and positivity. However, it can be overwhelming in excess.
Blue
Blue is usually considered a relaxing color, which people associate with stability and peace. It has a naturally calming effect, which is why it’s frequently used in corporate branding and healthcare.
Green
Green, the color of our natural life, has a soothing effect when well applied to a package.
Orange
Orange is a vibrant, playful color. It may display the willfulness and energetic spirit behind the brand.
Purple
Purple has long been linked to royalty, wisdom, and spirituality. It will give the brand a classical flavor when well applied in the artwork design.
You may take a deep dive into the influence of colors on human behavior here.
Persuasive Image
A good image speaks much louder than ten words. It enables the consumers to get an intrinsic understanding of the product’s true meaning and make the buying decision in a very short time. The image on the coffee bag below may easily arouse the idea of how naturally this coffee grows, and how carefully it is delivered to their hands.
Product Information
If you do not plan to use a further label to explain, you may need to include the product information on the packaging design. You need to tell them where the coffee grows, whether it is fairly traded, and how they are roasted. Anyway, detailed product information will eliminate the trouble of explaining to your customers, and the customers may get well settled on your product and buy it quickly if it is their cake.
Brew Instructions
Some roasters may like to include the brew instructions in the package design when some attention must be paid to get the best flavor of the coffee. The side panel would be ideal for accommodating these instructions as they do not interfere with the correct display of the logo and product information.
Certificates
Your products’ certificates are crucial for powerful branding and sales, as consumers want to buy safe and healthy coffee. Please place your certificate where consumers can easily see it.
Manufactuer Information
The manufacturer information should be included on the package as required by food safety regulations. Try to make the information concise and easily read.
Bar Code
If you want your products to be widely distributed nationwide, incorporate a bar code into your flat bottom coffee packaging. Try to make your bar code easy to scan. Of course, the flexible converter will do its work to make it perfect.
How to Connect
It is wise to tell the consumers how to reach you whenever they have questions about your products. Also, it is helpful for your business when you stay so closely connected with your customers on Instagram or Facebook. Anyway, if your customers are happy with your product, share it. If your customers are not satisfied with your product, try to find out and fix it.
You can move on to the design with all these aspects sufficiently considered. A good designer will make half of the success.
Please remember that the packaging materials are closely connected with your artwork once it is made into reality. So, you are advised to get a good understanding of the film materials available for coffee packaging, or you can reach a packaging consultant for further ideas.
Packaging Film Materials
There are many film materials available on the market that can be converted into flat-bottom coffee pouches. We will not be able to elaborate on each one in this post. We only list the mainstream materials applied in our manufacturing plant, and you may contact us for further ideas when you have any questions regarding each one.
Traditional Petrochemical Film Materials
- PET Film
- BOPA Film
- (Matte) BOPP Film
High Barrier Film Materials
- Aluminum Foil
- VMPET Film
- AlOx/SiOx Coated PET Film
Biodegradable Film Materials
- Cellophane Film
- BOPLA Film
- PLA+PBAT Film
- PBS Film
Paper Materials
- Kraft Paper
- Rice Paper
- Coated Paper
- Metallized Paper
Fully Recyclable Mono Materials
- BOPE Film
- HDPE Film
- MDO-PE Film
- APE Film
Dimension of Flat Bottom Coffee Bag
It is crucial to locate an appropriate package dimension for your flat-bottom coffee pouch so that a certain volume of coffee, like 12oz, can fit into the package and present a great profile. The density of the final roasted coffee may differ greatly based on different origins, blends, and roast levels. This means there is no standard package dimension for all the coffees from different roasters. You are advised to take some of our bags for your own test and decide the exact dimension against your own coffee. Of course, we can provide a package dimension test if you are able to let us know the density of your coffee, or you can send some coffee to our site. A package dimension test report will be issued against your requirements for your reference, with one copy listed as below.
Top Terminated or Not
Just have a close look at these two flat-bottom coffee pouches. They have the same artwork print. However, they are different on the top part. As you can see on the left bag, the front and back parts are separated. However, the top part of the right bag is sealed and terminated. This termination will make some difference, as listed in the table below.
| Type | Opening | Package Integrity |
| Top Terminated | small, difficult to fill | Uniform and good profile when sealed |
| Top Unterminated | large, easy to fill | less uniform |
Zipperlock
The zipper lock is intended to achieve resealability for the opened package, keeping the products in their original freshness as long as possible. When it comes to flat-bottom coffee bags, most roasters would like to adapt a rip zipper lock onto their bags, as it provides a better tear experience for the consumers and keeps the integrity of the whole package. It also makes the bag more beautiful.
However, when you choose an inner zipper lock, which can only make a small opening, which makes the product filling difficult and time-costing.
So, we always advise rip zipper lock when our customers reach us to customize a perfect box-bottom bag with their logo.
Printing Techniques
There are three printing techniques available in our manufacturing plant to finalize a delicate artwork design on flat-bottom coffee bags. We will decide which is the best method to print the customer’s order against his particular requirements.
Gravure Printing
Our manufacturing plant has 3 gravure printing press lines, which can offer high image quality at the lowest cost. They should be an ideal choice when your order quantity exceeds 30,000 pcs.
Flexographic Printing
Flexographic printing offers a more eco-friendly package as it can utilise water-based inks, and it could be a better choice when the customer is looking for a more sustainable coffee bag.
Digital Printing
Digital printing allows customers to test the market without a minimum order quantity. It should be the most cost-effective solution when the customer wants to print hundreds to several thousand pcs of coffee bags. Of course, digital printing can be taken as a proof of sample produce before it is put into mass production by gravure or flexographic printing.
Find a reliable converter to make it work
Customizing the logo print onto the flat bottom coffee bag is complex, and you will need to find a reliable flexible converter to bring it to life. At Tongli Packaging, we are committed to creating value-added coffee packages for our customers and ensuring long-term supply with refined quality control work and craftsmanship.
You are advised to contact our professional team to discuss any of your questions to customize your logo onto flat bottom coffee pouches, and surely we will be of the best assistance for your business.